The framework is a simple but powerful tool for maximizing corporate competitiveness, and sustainability by allowing them to strike the right balance between exploitation and exploration.
The growth vs share model provides an indication of which products an organization should invest in, those they should develop, and the ones they should get rid of. The matrix classifies business portfolio into four categories based on industry attractiveness (growth rate of that industry), and competitive position (relative market share). BCG matrix is a strategic decision-making framework that helps in resource allocation among different strategic business units (SBUs) by categorizing them based on their ability to generate cash inflows against cash outflows.
In this 1-hour long project-based course, you will be able to formulate your corporate strategy with the Boston Consulting Group (BCG) Matrix.
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